How Farmers Direct Hay got found
A fifth-generation family business selling hay, feed and shavings from a store in Williston, Florida. They had the hay, the store and the trucks. They needed more people to find them.
Where they started
Their new website went live in April 2026. That first month, Google search sent it 156 clicks. By October it was sending 989, the best month yet.
It was not one big trick. It was a lot of plain work done in the right order: a site that takes orders, a page for every town they deliver to, a well kept Google listing, honest ads, and the busywork taken off their plate.
See the numbers
| Month (2026) | Clicks |
|---|---|
| April | 156 |
| May | 372 |
| June | 515 |
| July | 898 |
| August | 643 |
| September | 803 |
| October | 989 |
What we built
These are real pages from farmersdirecthay.com.
A website that takes orders
Every hay, feed and shavings product in one place, with online ordering and hay test results by field.
Delivery pages for every town
A page for each town they deliver to, plus a checker that tells a customer right away if they are in the delivery area.
Hay by the container
A page for customers who want a whole container of hay dropped at their place, with a simple way to ask for a quote.
The Hay Finder
Four quick questions about the animal, and the site suggests the right hay. Great for new horse owners who are not sure what to buy.
And behind the counter
- Wholesale and feed store pages for buyers who need truckloads
- Text alerts customers can sign up for
- Hay test results shown on the products
- An owner dashboard for orders, products, store hours, the team and reports
The results
Where they stand today, straight from Google and the tools we use to check rankings.
- Shows up for all 6 searches
- Shows up for 5 of 6
- Their store in Williston
- Rings at 10, 20 and 30 miles
See the numbers
288 of 294 checks showed them (98%). The 6 searches: alfalfa delivery florida, hay delivery williston, hay near me, horse feed ocala, horse hay florida, timothy hay florida. Checked November 13, 2026.
| 6 | 6 | 6 | 6 | 5 | 5 | 5 |
| 6 | 6 | 6 | 6 | 5 | 5 | 5 |
| 6 | 6 | 6 | 6 | 6 | 6 | 6 |
| 6 | 6 | 6 | 6 | 6 | 6 | 6 |
| 6 | 6 | 6 | 6 | 6 | 6 | 6 |
| 6 | 6 | 6 | 6 | 6 | 6 | 6 |
| 6 | 6 | 6 | 6 | 6 | 6 | 6 |
They show up all around their store
Every dot is a spot we checked, for 6 hay and feed searches. 98% of the hay and feed searches we checked on Google Maps show them, from 49 spots reaching 30 miles north, south, east and west of their store.
30 of 38 searches we track show them on the first page of Google, and 20 of those are in the top three.
154 taps on the call button of their Google listing in 28 days, about 50% more than the 28 days before.
989 clicks from Google search to their website in October 2026, their best month yet.
4.7 stars average across 99 Google reviews from real customers.
129 times AI tools like ChatGPT and Google’s AI answers pointed people to their website.
66 brand new paying customers came in through the marketing between April and early November 2026.
$82,446 in sales from those new customers so far ($82,446.36 exactly, before tax and after refunds).
Counted one by one against their sales records. Customers they already had are not included. Numbers last checked November 13, 2026.
Photos: Farmers Direct Hay.
Our client, in Equestrian Living magazine
We got Farmers Direct Hay into the Fall 2026 issue of Equestrian Living. Delmar Ropp of Farmers Direct Hay wrote “Why Florida Horses Eat Hay All Year” for page 116.
Read page 116 on Issuu
Images: Equestrian Living, Fall 2026, page 116. Shown with credit to the magazine.
The chores that run themselves
Missed calls turn into a task and a text alert for the team. A call-back board shows who still needs a ring. The owner gets a short report every day, reviews flow onto the website, and the site is backed up every night.
See all sevenWant this for your farm?
Pull up a chair and tell us about your business. We will tell you plainly what we would build first, and why.